My New Business Winner 2015
AGENCY: AKQA, Berlin
SWATCH - Create The Unexpected
AGENCY: AKQA, Berlin
SWATCH - Create The Unexpected
The client's challenge was to bring the iconographic brand into the digital age, using the POP Swatch - a model where the face of the watch pops from the bracelet.
Our idea was to share our "Create the Unexpected" concept with 150 digital influencers across the globe: artists, fashion designers, DJ's, VJ's, YouTubers etc.
Each artist received a Swatch Pop and with it they illustrated their vision of the concept. Thousands of creative pieces were produced (over 4,700 on Instagram alone), many of them spontaneously, by designers and the general public, who enjoyed the challenge and did it gracefully.
Each artist received a Swatch Pop and with it they illustrated their vision of the concept. Thousands of creative pieces were produced (over 4,700 on Instagram alone), many of them spontaneously, by designers and the general public, who enjoyed the challenge and did it gracefully.
Billboard in Times Square, NY:
